Ergonomics

Image taken by @kihomizuno

If you didn’t know, I grew up in the NYC borough of Brooklyn. Whenever I go back to the city, I see a new change in the way Brooklyn looks. The same can be said for other major cities in the United States. This change is often referred to as “gentrification.” Wikipedia defines gentrification as “a process of changing the character of a neighborhood through the influx of more affluent residents and businesses.” Although you won’t hear me argue against the improvement of neighborhood or affluent people entering a neighborhood, gentrification has a negative effect. The Wikipedia article continues, “Gentrification often increases the economic value of a neighborhood, but the resulting demographic change is frequently a cause of controversy.” Is it possible to increase the value of the nei…

The Way

Image of MJ working to pay for college

In an environment where social media depicts people living their best life, it’s easy to believe most people travel through life without difficulties. The resources that promise a simple formula for solving all your problems are plenty. Books like “The Secret”, get-rich YouTube videos, and celebrities promoting products geared towards being like them. Although being positive, learning how to build wealth, and promoting products is not bad, without balance it is quickly forgotten the challenges that often accompany you on your way through life. There is a popular saying in the black community that goes “You have to work twice as hard, to get half of what they have.” The “they” being our caucasian brothers and sisters. While this message of working hard rings true for many black communi…

Seth Godin - The People You Seek To Serve

Image drawn by @kihomizuno

If you’ve ever watched the AMC network show “Mad Men” you might have an understanding of marketing. The main character Don Draper and his team provide us with the inner workings of a marketing machine in the 50s and 60s. The fictional main character Don is gifted at empathizing with the customers he is seeking to serve. With our ability to connect becoming easier every day, marketers have seized on the networks used to connect us, and as an effect marketing has become embedded in our every-day lives. Although marketing, specifically direct marketing allows us to find products we are interested in, the way we are being marketed by a majority of companies is not good for our society and culture. They are not fully empathizing with their audience. In Seth Godin’s book “This Is Market…

40 Acres - Owning Your Online Presence

Image taken by MJ in Venture County

If you listen to or read anything created by Dave Ramsey, you’re probably familiar with his belief that real estate is an important avenue for building wealth. The Netflix mini-documentary series “Explained” has an episode titled “The Racial Wealth Gap.” In it, the narrator says, “If you live in a stable country and you can invest long term, values generally go up.” Buying a house now will build wealth over time. Now I hope this isn’t a wild analogy, but I would advise that you build up your online real estate by owning your own domain. And if you work towards making your personal domain profitable, the value will go up over time. Have you ever had a myspace page? What is the current state of that? Or maybe you were heavy on Facebook, but after moms, dads, and grandparents started…

Growth

Image taken by MJ

There are many business ideas that I’ve had or heard from others. Goals to start a successful company, eventually sell it to the highest bidder, and ride off into the sunset as a multi-millionaire. We see buyouts in shaving companies like Harry’s (acquired by the owners of the Schick brand), Bevel (acquired by the owners of Gillette), and Dollar Shave Club (acquired by Unilever). In the realm of social media, Facebook’s acquisition of Instagram is the first I think of. I hold reservations when talking about a business-related topic because I haven’t started anything that generates income… yet. But I am writing this article because of the pain I feel when I see companies build something great and then sell to massive corporations. The reasons why these Davids sell to Goliaths a…

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