by MJ

Appointment Selling

Continuing with "The E Myth Revisited." An assignment in the book is to create an "Appointment Presentation"--used to get customers emotionally interested in the product. Here is the Appointment Presentation I came up with. Please let me know what you think at [email protected]. Thanks in advance  

Have you ever heard of Pareto's Principle? It's also called the 80/20 principle and says that 80% consequences comes from 20% of the causes. An example of that is, in LA 20% of the highways carry 80% of traffic. 
The same principle applies to people--20% of everything we do are potentially the most productive. How do we maximize that productivity? Instead of washing dishes, sweeping the floor, doing laundry, you can spend time doing more of what you love. 
Does this sound familiar? Spending so much of your day doing X when you wish you could do Y. The frustration of the day slipping by and feeling like you could have done more.
There's a way to maximize that value--helping you to feel fulfilled. Spending more time doing the things that are worthy of your time. 
If you're interested, I can show you how.

How did reading this make you feel?

Did this script grab your attention?

Any feedback is welcome.